Feature Articles

• Foundation for Conversion (part 1)
  The foundation of your conversion strategy should be rooted in two key elements: your specific goals, and your understanding of the target audience…
• Foundation for Conversion (part 2)
  In addition to identification of site goals, and target audience assessment, there are 4 key areas for consideration…
• Why the Web is a Very un-American Medium
  On the web; you are guilty until proven innocent…
• Setting Site Goals
  The why's and how's of developing specific goals for your website…
• Target Audience
  Defining and assessing your target audience is critical for a number of reasons...
• Hitting the Target (The Alignment Principle)
  A key element for gaining an ROI on paid search such as Google Adwords and Yahoo Search Marketing…
• High Conversion Home Page Design
  Here are five common home page mistakes that impact site conversion rate, but can easily be fixed…
• Marketing in the Rear-View Mirror
  A quick initiation for those new to web analytics…
• Making Money on the Web: Two Sides of the Equation
  There are essentially two sides of the equation for creating an effective website. First, how much traffic do you drive to the site? And second, what happens when a visitor gets there?
• The Nine Elements of Effective Web Marketing
  Companies lacking a well-conceived and well-implemented website conversion strategy are failing to leverage the most important marketing medium of the twenty-first century…